Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. and Pensacola Beach real estate Remind your sellers about something you did that added a lot of value for them. You may be wondering if you should be spending money on buying new leads. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Every year, the National Association of produces a survey of home buyers and home sellers. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Love your ideas and thanks for the inspiration. This helps you get rid of any old contact information that is either incorrect or no longer in use. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. And theres no good reason to leave that kind of money on the table. Ask them about the dog. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. 3. Just pick up the phone. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. So, Jennifer, um what's an example of doing it right? But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! What do you love about it? "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . People love to look into each others lives, which is why we all love social media. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Ill be happy to do the research and get back to you quickly. Either way staying top of mind with your list is important. They got 34 percent from repeat business. Great blog and example. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Whether you use the MLS or your agent website through your CRM, it can be completely free. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . In real estate, being active and engaged as a friend is being active and engaged as a business owner. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. They already know you. (And, Ill give you the real estate email templates, too.). Take a breath. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. All you need to do is say, Hey! There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Or ask for feedback?? Hi Jennifer, Interesting concept and comment thread. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. We are going back to the basics. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. I can see on social media that you are doing quite a bit of traveling and having a great time. Real estate letters to clients samples help with R. There are helpful tools you can use to expand your social media influence. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Gratitude is the best way to get more of what you want. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". And yes, for years they have been. So, youve sent out an email newsletter. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. A Simple Definition to Get You Started. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. There are disadvantages to this traditional use of Listing E-Alerts. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. And this one from the Graham Seeby Group is an excellent example. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Very nice. Beautiful. Under that simple system they end up calling everyone in their SOI twice a year. Diversify Your Outlets 5. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. The main thing is not to let them forget that youre an agent and youre there to help them. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. You arent a clone. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. You may also want to include a gift card to the local coffee shop or other gift. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. There are a lot of questions that we have the ability to address for our clients. You made your calls and used your Realtor sphere of influence scripts. Check out our full list of Twitter dos and donts for real estate! A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. This is how you reconnect with your sphere of influence database. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Youll be shocked at the response. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Some of it is super-scripted and sleazy, and some of it is just plain outdated. And conversations with the people we know can lead to all sorts of wonderful things. We do coach our clients on these lead generation tactics. Instead of scrolling past updates from your sphere, take a second to like or comment. Jennifer - I really needed to read this!! And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Theyre a light-hearted, non-pushy way to stay in front of people. I think either way would be fine - whatever feels right to you. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Then, you need to make sure that you pay special attention to your ideal client. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You want to find ways to touch your SOI members without annoying them. Its one of the oldest digital tools that Realtors have had at their fingertips. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! By reaching out and sending gifts you generate a raving fan rather than just another number in your database. You heard that right. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Let them know that this is good news for them as well as for you. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Why Is Growing Your SOI So Important for Real Estate Agents? You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Ask them how the yard is working out. If you show up on social media consistently, simply being there and being open is enough. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Human connection is in high demand. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. or other gift.. That way, they know that you appreciate the referral. You need to take a look at the people you are connected with on social media. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. And who doesnt love a bottle of wine or box of chocolates? Here's a sample: Dear (friend, client from a former business, former boss, etc.) And that's an uncomfortable idea for many of us. Theres really no right or wrong way to segment your list. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. That is why social media is helpful. That said, the fact of the matter is that our SOI is where its at. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Take Advantage of Social Media 3. If they are not receiving them, they are not actually in your sphere of influence. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Do you have something you could YAY-ME about to your sphere? This is one of the easiest ways that you can dramatically expand your sphere of influence. (Psst, already a Follow Up Boss user? As a result, Realtors end up going for the remaining 20 percent. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. If you really want to make a positive impression, then you may even want to publish in these journals. Their new listing or recent sale? First, it is important to take a look at a few statistics that highlight the current housing market. More than anything else, these real estate letters are a thank you with a request for real estate referrals. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. I think I would prefer that over an e-mail. Sample Influence Letter. But you cant be everywhere all the time. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Twitter posts with visuals get up to 5x more engagement. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Your newsletter list is also a great place to find referrals. SOI. So take a different approach. I just want to check in with you and see how youre doing.. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Welcome to our Marketing Mastermind series for real estate agents. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. For most people, their home is their most valuable asset, and its also their biggest liability. As the leads and referrals start coming in, its important to keep track of each and every one. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Almost every CRM has a Listing E-Alert tool now. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Tips For Preparation 1. Try to do this for each and every person on your list. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Here is how to create an audience. It is important for you to stay connected with your real estate clients. Still not sure how to write it? I've written about this concept once or twice or a dozen times - see the list below for related blogs. Why not get deep once in a while? Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Good news! Once you feel like you have established a personal connection, ask them for a business card. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. It's been way too long since we've seen each other. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. This takes some time. We can use the search update tool for four general areas. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Yours was the best ! For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market.
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