CEO JuE Wong called 2023 a reset year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million. Any orders under $48 will be charged an $8 shipping fee. Your email address will not be published. Get help with questions, orders or returns. The companys name alone, Herman said, pokes fun at scent being assigned to gender. Discount code cannot be combined with the offers applied to the cart. Genderful is the antonym of genderless; If genderless is a blank canvas, think of genderful as painting with all the colors in the paintbox. The Best Matching Sets Boy Smells Cowboy Kush Candle $38.00. Woodphoria was launched in 2022. We had to work from home for a long while we were diversifying our supply chain like crazy. Other scents in this collection include Boy Smells Cowboy Kush, Italian Kush, Cashmere Kush, and Purple Kush. Save Up to 25% Off Your Purchase | Use Code SAVE23SF |, Create an account and get 10% off your next purchase with code ACCOUNTSF |, Enter for a Chance to Win a $1,500 Gift Card |, Sign Up for Saks Text Alerts | Text SAKS5 to 75283 |, Hover or tab to the cart icon to launch the mini cart, By voluntarily opting in to Saks Fifth Avenue Waitlist text alerts and/or Waitlist email alerts, in addition to hearing about your Waitlist item, you agree to receive one automated marketing text message to the phone number provided above inviting you to join Saks Fifth Avenue mobile marketing alerts. Aziz: Please tell us about the word genderful and what it means to you? By submitting your email, you agree to our, How 4 small businesses have shifted to online sales, This story is part of a group of stories called, The Supreme Court signals that a terrifying attack on voting rights will vanish for now, Hailey Bieber, Selena Gomez, and the Easter egg-ification of the Hollywood feud, Brad Pitt was the only winner of the Aniston-Jolie tabloid battle, Take a mental break with the newest Vox crossword, Sign up for the Boy Smells The biggest collection of Boy Smells candles in the UK. Thats just scratching the surface. Regardless of the point in your journey, wearing Unmentionables is about comfort and confidence. Well take a look at its mission, products, customer ratings, promotions, and more, so you can decide if its trendy candles are worth the buy. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. The discount code cannot be applied to the cart. As Ive grown and matured, Ive discovered that painting with all the colors in my paint box has been both freeing and a great power source. BoF unpacks the key players. Despite its name, LA-based Boy Smells founded by David Kien and Matthew Hermanmakes underwear and candles that aren't intended for one gender; rather the brand is a . Youre not seeing a lot of other candle brands talking about dismantling gender norms., 11150 Santa Monica Boulevard, Suite 350 With notes of smoky aromas and floral fragrance, chances are you havent smelt anything like these unique blends. Cinderose is a complex fragrance. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. NYLON, ELLE, VOGUE, COOL HUNTING AND GQ TO FOLLOW. ), The couple used every inch of space to shoot products in their living room while also processing and fulfilling orders right off screen; this way of working allowed the store to stay afloat but also required a lot of physical, logistical, and, at times, emotional maneuvering. Sleek, statement-making essentials, The Grooming Shop If youre a fan of Kacey Musgraves, youve probably noticed that this Slow Burn candle gets its name from the opening track of her Golden Hour album. Boy Smells' Matthew Herman on Launching Boy Smells Perfume - The Cut The partners, including Etsy, Square, Shopify, and Clearbanc, offer perks such no fees (up to a certain amount), a free 90-day trial, and free listing credits, among others. Returns that do not meet this policy will not be accepted and will be sent back to you. $38.00 Current Price $38.00 (18) Free Delivery. +Free Shipping every day, no minimum purchase required. The Spring Accessory Selector With this brand, Boy Smells boy cologne versus girl perfume doesnt exist. Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly Contact Who is Boy Smells Headquarters 1202 Venice Blvd, Los Angeles, California, 90006, United States Website www.boysmells.com Revenue <$5M Industry Apparel & Accessories Retail Retail This fragrance is rounded out by frankincense, poppy, saffron, pomelo, amber, and cashmeran for a spicy and exotic experience, right in your living room. Though, if you look at the breakdown, 70% of shoppers gave this scent a perfect score, and just 5% gave it 1 star. Not valid on pre-order items, the purchase of gift cards, charitable items or Saks Its popularity amongst celebrities is further reflected in its collaborations, including the Kacey Musgraves and Sky Ting candles. Gourmet, monogrammed or personalized items also cannot be returned or exchanged. Suede Pony, my personal favorite in the collection partly because of the brilliant name, is listed as a brazen expression of brushed leather, hazelnut and violet and it is brazen indeedwhen I first smelled it, I actually said, "Oh my god," aloud in my empty apartment. Boy Smells. What you see in the mirror should be your ideal of beauty. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. Genderful Fine Fragrance Is Now On The Go. Please ensure the cart meets the requirements to apply this discount code. Text STOP to cancel. In the five years since its appearance, the brand has racked up more than 128k followers on the Boy Smells Instagram page, one of them being Hailey Bieber. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. Number of messages received may vary. Their website, a makeshift storefront hosted on Squarespace, badly needed updating. Each week, we explore unique solutions to some of the world's biggest problems. View designer exclusions Boy Smells, the candle, fragrance and underwear label that's gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. We will send you a notification as soon as this product is available again. Boy Smells Reviews 2023 - Read Before You Buy | Thingtesting This Boy Smells candles review appreciates the brands purpose. How can you commit to one style, one type of fragrance, when you're not just one type of person? Your are successfully subscribed for email notifications. Editors' Pick. We will send you a notification as soon as this product is available again. Restrictions may apply or the cart may not contain the correct items to use this discount. For free return shipping, initiate your return within 14 days of delivery. And, as we grow, we will continue to activate this conversation around gender expression with everyday products we use to reaffirm and feel good. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. Something as simple as a candle scent has the potential to reflect the complexity of identity, and we didnt see that celebrated in the fragrance industry, so we created Boy Smells to fill it. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. At the onset of quarantine, there were no boxes coming in or out of either store for at least a month. Promotional value is for promotional purposes Not valid in Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. MORE MISSES THAN HITS, BUT THE PRODUCT AND THE BRAND EVENTUALLY COME TOGETHER, CARVING OUT A NEW GENDERFUL UNIVERSE. EAU DE PARFUM WILL BE A BEAUTY FLOOR FIXTURE AT 30 HIGH TRAFFIC NORDSTROM LOCATIONS. valid for 6 days from date of account creation. Millions turn to Vox to educate themselves, their family, and their friends about whats happening in the world around them, and to learn about things that spark their curiosity. Boy Smells is a supercool queer-owned brand that is celebrating a genderful lifestyle. David and I say that Boy Smells is a love letter to our younger selves. The objects we hold closest to us, candles, fragrance, underwear, should reflect our most authentic selves, before we put on our uniforms for the roles we play in the world. In 2016, Boy Smells was founded in Los Angeles by partners Matthew Herman and David Kien. MATTHEW AND DAVID STARTED EXPERIMENTING WITH CANDLES IN THE KITCHEN. only, without money or other value given in exchange. Additionally, Duplantis says Herman and his co-founder David Kien operate Boy Smells like a fashion brand pairing core products with limited edition product drops, such as its collaborations with Musgraves and fashion brand Ganni. Recontextualizing scent to reflect modern identities, stands to help you step outside of outdated constructs and take ownership of your own "hypernature" accessing your truest and most mighty self. Boy Smells Profile and History . The affordability of the brands well-known candles is a plus, especially for a 50-hour burn time and teetering on the tier of luxury. Boy Smells - Home - Facebook Here, comments show satisfaction with its subtle but pleasant aroma. Spring/Summer 2022 saw more gender-fluid runways and brands move away from marketing to single genders. Polyamberous combines cardamom with geranium, tobacco flower and pistachio. For us its about playing, discovering, and re-expressing into the world. No adjustments to Trade shows, for which the couple would travel up to eight times a year with upward of 200 pieces of inventory, didnt happen at all in 2020. If you like white musk and baby powder, then youll love this. Instead, the earthy scent of cannabis is complemented by white musk, tulip, suede, and amber. All things considered, a majority of customers appear to enjoy the brands unique candles. Its first retailers were ByGeorge in Austin, Texas; Forty Five Ten in Dallas; and Lisa Says Gah Inc. in San Francisco, along with a few local L.A. stores, including Little Tokyo-based Poketo.We started carrying Boy Smells when they first launched. St. Al Scented Candle. A graduate of Fordham University with a degree in Journalism, Alyssa was previously a . Boy Smells. According to its website, its mission is simple: We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasnt overtly targeted to one gender.. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). By choosing I Accept, you consent to our use of cookies and other tracking technologies. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Editors' Pick. Boy Smells | SaksFifthAvenue When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. newly created account to redeem the promotional code. In order to add this item to your shopping bag, please remove items to continue. (The brand was 100 percent DTC for a period during lockdown.) Boy Smells. We will take an additional 10% off your order when you create an account. For more details, review our Terms of Use and. The Spring 2023 Collection, Valentino Garavani Discover limited edition fragrances, new releases and bestsellers at Osmology. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Boy Smells Reviews: What Do Customers Think? Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. This Boy Smells candles review stands behind the brands mission and ultimate vibe. Were independently supported by our readers and we may earn a commission when you buy through our links. Manufacturer of apparel and scented candles intended to elevate its customer's intimate world. We loved their packaging and scents as well as their irreverent brand name, said Angie Myung, who co-founded Poketo. Additionally, we can appreciate the inclusive clothing sizing, poetic scents, and availability of its products. For example, Slow Burn holds a rating of 4.4/5 stars from 9 reviews. Additionally, they reevaluated their brand platform and identified their key values, centering them on the LGBTQIA community, identity and equity, then amplified those values in the companys marketing materials and campaigns. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves . This candles function is purely for fragrance purposes, with no pot ingredients and nothing but green, rich, and delicate floral. Worship the hot California sun and kneel to forest nymphs in psychedelic, old-growth woodsall at the same time. 2021 and 2022 are also big milestones for the brand, moving beyond fragrance for the home space and into the sphere of fine fragrance and body care. The full value of that discovery set can then be applied to a future purchase of a full-sized fragrance. CANDLES AND FINE FRAGRANCE HAVE ENTERED THE SHELVES OF OVER 120 SEPHORA LOCATIONS. But what did we expect from a company with such an emphasis on expression? Lets get into the positives first. Finally, we took to Reddit. Were on a lifetime journey to discover what authenticity is. Its five floral fragrances add a little spice to the traditionally feminine aromas. When the brand officially launched in January 2016, Boy Smells offered six gender-non-specific scented candles on its official website. Gender is learned, and were constantly unpacking the ideas of maleness that have been thrusted upon us. Quicklook. You can luxuriate in the aroma of this alluring yet menacing Boy Smells Cinderose scent for $32. Limit the Use of My Sensitive Personal Information. Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? The Boy Smells Wick Trimmer helps to reduce soot and smoke. Boy Smells is a supercool queer-owned brand that is celebrating a "genderful" lifestyle. People wear many hats and play different roles in their life, and we aim to create products that open the door to identity thats beautifully multifaceted. Message and data rates may apply. "We are mixes of parallel but often conflicting ideas, layers of tastes and wants, what we call personal mixology," Herman tells us. Code valid once per account. As a cannabis-related company, Khemsurov cant run ads on Facebook or Instagram, though shes sent product to photographers to create original smoking-related content for Tetras social media accounts. At the end of 2019, they decided to prioritize direct-to-consumer sales. Enter promotional code ACCOUNTSF at checkout. According to data from Empire State Development, small businesses those with less than 100 employees represent 98 percent of all businesses in New York and generated more than $1.5 billion in economic impact statewide in 2019. You're might already be familiar with the Boy Smells brand which includes candles formulated with interesting fragrance combinations and topped with cheeky or evocative names like Kush and Cedar Stack. Check outHomesick Candles, a cruelty free, non-toxic, soy candle brand that develops scents to transport users to the locations and moments they most love. ", Five fragrances make up this collection: Tantrum, Violet Ends, Suede Pony, Rose Load, and Flor de la Virgen, each scent is inspired by a reinterpretation and recontextualization of classic mythology epics, stories of heroes that Boy Smells want to turn on their heads. The 9 Best Boys Smells Perfumes Our Editors Love | Who What Wear We hope to open the door and invite everyone to celebrate themselves without labels. Boy Smells Ash Candle $38.00. This is a new fragrance. You can now buy a fraction of a house. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. The brands success thus far has a lot to do with its positioning and pricing. This is an incredibly humbling and intimate relationship we get to develop. The company's direct-to-consumer. SOFT COTTON JERSEY UNDERWEAR THAT SPANS FROM XS THROUGH XXL. Fortunately, there are people who understand. in Nashville where he was overseeing a photoshoot. I feel like the cost of the candle is from the marketing/packaging, if you are into that, they are very meticulous.. The brainchild of co-founders and real-life partners Matthew Herman and David Kien, Boy Smells' inclusive ethos - one . With underwear, perhaps more than any other category, binary ideas of gender are used in marketing to consumers. Boy Smells candles are formulated with no gender in mind, blending traditionally masculine and feminine accents together for a full-bodied experience. In an acknowledgement of the potential difficulty of migrating that impact to our new online-only reality, New York state recently launched the Empire State Digital initiative, billed as an invitation for small businesses to explore the benefits of expanding beyond their physical brick and mortar location to an online marketplace. (Never mind the fact that for many business owners navigating Covid-19 protocols, this invitation is a do-or-die proposition.). Behind Boy Smells' Expansion Plans | BoF - The Business of Fashion GENDERFUL Above Genderless But, we were starting to engage in fashion, home, and scent in ways that broke from traditional gender norms. Each time I've purchased a fragrance, I've been convinced that this will be The One, my calling card, my personal scent, only to use half of it before discovering a new "the One." Afdhel Aziz: Matthew, welcome. No adjustments to prior purchases. At the time she had two partners in the operation; now its just her, and the entire business is automated. Plus, get something nice on your birthday. Theyre all part of a growing scented candle industry thats expected to generate $4.2 billion worldwide by 2025. Here, discover some milestones that shaped and transformed Boy Smells to become the brand and business it is today. You can assist your candles in living a long, luscious life by trimming their wicks to before lighting. No adjustments to prior purchases. Weve never been able to take the entire, full breadth of the collection and all our brand storytelling and put it in one [real life], physical location, said co-founder Matthew Herman. $38.00 Current Price $38.00 (35) Free Delivery. What started as experimental candle-making in a Los Angeles kitchen has evolved into a world-coveted range of olfactory offerings that are so much more than their intriguing scents and effortlessly chic vessels. How I wish I could be a signature scent person. Not valid on pre-order items, Beauty & Fragrance purchases, the purchase of gift cards, charitable items or Saks Fifth Avenue employee purchases. If I get three people and one person buys something, thats one person I didnt have yesterday. This journey is supported by the products we use every day. Boy Smells's Competitors, Revenue, Number of Employees - Owler Only time will tell if their newly launched website can sustain the same growth as Instagram without Brandon putting on a miniskirt and rolling around on the floor to draw shoppers in. "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. Woodphoria by Boy Smells is a Woody fragrance for women and men. Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. Once the team approves, the brand will supply you with a return authorization number. There was a lot of goodwill in those first few months. Amanda Ross is a news freelance writer for Byrdie. They're the solution to your basic fragrance woes: long-lasting, strong-smelling, and stacked with unexpected fragrance equations that instantly turn you into the most interesting, complex person in the room. The brand highly recommends doing so because it ensures a safe and clean burn. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. Its effortless and uncomplicated, no shame in our Unmentionables collection. Herman: We coined the term genderful as a mark of inclusion, acknowledging that ones full spectrum self is unique to the individual. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. ANOTHER RETAIL MILESTONE. If you prefer to pay in installments, the company offers Afterpay. (So, you wont have to worry about accidentally feeling a buzz after lighting it.). ", Moodeaux Founder Brianna Arps Says This Fragrance Is the Scent Soundtrack of Her Life, Divya Gugnani Wants to Reimagine the World of Luxury Fragrance, 9 Aromatic Fragrances That'll Make You Crave a Pumpkin Spice Latte, Aftershave vs. Cologne: The Byrdie Boy Guide to Finding Your Scent, Exclusive: Boy Smells Launches in Sephora With New Fine Fragrance Woodphoria, The Latest Collection From Boy Smells Celebrates Pride and Radical Self-Liberation, The 16 Best Perfumes Worn By Celebs of 2023, Le Labo Just Launched Shampoo and Conditioner in Their Most Popular Scents, Phlurs Tangerine Boy is Striking, Unapologetic, and RiskyI Think Its Genius, The October Beauty Launches That Need to Be on Your Radar, The 13 Best Victoria's Secret Perfumes of 2023. Once your Boy Smells order has shipped, it can take up to seven business days to arrive, depending on where you live. TIMELINE TIME There's so much to tell, but maybe that's a tell-all/memoir for down the line. But the duos business flourished on Instagram, where their personalities took center stage in compelling (and shoppable) Instagram stories. Tantrum, described as an explosive green cocktail, is fragranced with peppercorn, cedar, and vetiver. Boy Smells Hinoki Fantme $98.00 Shop The 13 Best Winter Fragrances on the Market Right Now To be eligible for discounts, please enable JavaScript for your browser. Herman said he and Kien are still pretty hands-on and will tweak copy and tone, which is almost always sassy and flirty. As co-founder Matthew Herman explains, the five scents in the collection aren't genderless but genderful. Win whats next. Shop Boy Smells | Luckyscent Women; Men; Kids; New Arrivals; Customer Service. Boy Smells. Im just gonna do what I can, says Khemsurov. Boy Smells Best Sellers All Explore Olfactive Underwear Styles Colors Filter By COWBOY KUSH EARTHY/SPICY New! We use the word genderfull rather than genderless, so, representing a fuller idea of gender rather than neutering gender or saying its nonbinary, he said. 2023 PitchBook. "For example, Tantrum is a retelling of the Greek myth of Pandora, whose yearning and curiosity starts and explosive punishment of humanity at the hands of Zeus," he says. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. How Supercool Queer-Owned Boy Smells Celebrates A 'GenderFul - Forbes Herman and Kien both fashion veterans who worked in design (Herman) and product development (Kien) began by making the things theyd want to use on a daily basis, products that were fluid, essential, but also accessible. Boy Smells will also use its pop-up as testing grounds for its future brick-and-mortar ventures: it will track traffic, conversion rates and customer zip codes as well as average ticket size and whether seasoned online customers will spend more in-store versus online. Each scent has notes plucked from a personal catalogue of olfactory memories. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. The Post-Pandemic Opportunity in Fragrance, How to Sell Menswear to Women and Womenswear to Men, How Digital Beauty Brands Are Making Wholesale Work, 2022 The Business of Fashion. Boy Smells Kush, Ash, Cedar Stack Candle Variety Set $58.00. Something went wrong. The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. Why be less when you can be more? Herman: Recently, a young, queer post-grad reached out to us via email to let us know that our products allowed them to explore their sexuality in ways he never had before. Promotional value is for promotional purposes only, without money or other value given in exchange. Boy Smells Marble Fruit Eau de Parfum. Boy Smells - Overview, News & Competitors | ZoomInfo.com Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Big strides. (Do people still balance checkbooks?) This Boy Smells candles review found that the company does not ship internationally, only to the US and Canada. We went from having maybe 10 online orders a day to 200 or 300, he says. 2023 Boy Smells, LLC. THE BRAND GAINS FANS AND RECOGNITION ACROSS THE US. Big strides. DOLCE&GABBANA Scent preferences differ depending on sensitivity and desires, which is essential to consider when approaching new fragrances. A First Look at Boy Smells Cologne de Parfum Fragrances 323-549-5225, Los Angeles Business Journal | Website by Web Publisher PRO, LA County Adds 34,000 Jobs in March as Unemployment Rate Drops, Exceptional Childrens Foundation: Celebrating 75 Years of Service, Terasaki Institute Opens New Biomedical Incubator on L.A.s Westside. You have reached the maximum number of items allowed in your shopping bag. For full details, visit saks.com/returnpolicy. They didnt have access to their retail space (or the inventory inside) during lockdown; their landlord, who collected each months full rent, didnt let them back inside the building until the beginning of July. Google Pay. In 2016, we ditched our day jobs in pursuit of our passion: Boy Smells, a company that speaks directly to expanding gender expressions in fragrance. We accept credit card, Apple Pay, and Each magical scent is hand-poured into a metallic glass tumbler, in colors that are as vibrant as the fragrances they contain. Offer valid at saks.com and in Saks Fifth Avenue stores only. The candles offer gateways to more expansive gender concepts by way of artfully blending traditionally masculine and feminine fragrances to capture the complexities of an individuals identity. Matthew Herman: David, my real-life and business partner, and I created Boy Smells in 2016. Its founders, Matthew Herman and David Kien, wanted to design candles for everyone. Its primary notes are of redwood cedara warm and sensual scent that is rooted in nature.